Looking to revamp your SEO efforts in 2021 and want to start out on the right foot? Well, before you dive into creating a new website, take a moment to consider which is the most suitable content management system to maximise your SEO efforts in 2021.
There are no shortage of options when it comes to choosing a CMS to run your website on, and choosing the right one is becoming an increasingly complex task. To help you out, we have worked with Safari SEO Sydney to compile a list of 3 of the most popular website platforms to maximise your SEO efforts in 2021.
WordPress has become a major player in the search engine optimisation space over the last 5 years thanks to an increased focus on making their sites SEO friendly. The customisable tools, plugins, and themes can add a lot of functionality to websites and simplify the process so that the platform is accessible for beginners and professionals alike.
WordPress has strong roots as a blogging platform which means that some of the e-Commerce functionalities are still catching up.
WIX is one of the most popular choices on the market and exploded in popularity during 2020 when small businesses were looking for a way to quickly pivot online. WIX drag and drop builder and self-hosted style means that you can effectively setup a website within a few hours.
From an SEO point of view, Wix has a spotty reputation. While WIX is a popular choice, we would urge business owners to think twice before signing up and investing too much time in the platform.
Squarespace is another simple to use drag and drop style platform with self-hosting that allows users to quickly create good looking websites. When it comes to easy to use and somewhat SEO friendly, Squarespace is actually a very good compromise.
Squarespace is limited when it comes to scalability. If you are planning on expanding your website or creating a complex site architecture, Squarespace may not be the best option.