If you’re running a construction company and looking to attract more local clients, local SEO is a powerful tool that you should consider. By optimizing your website and online presence for local searches, you can boost your visibility in search engine results pages (SERPs) and reach more potential clients and customers from your local area. So, what are some of the most important things to do to use local SEO to attract more clients to your construction company?
Claim Your Google My Business Listing
Google My Business (GMB) is a tool you can access for free. Claiming and optimizing your GMB listing is essential for SEO and managing your online presence on Google. Make sure that your business information, such as your name, address, and phone number, is accurate and consistent across GMB and anywhere else it appears online.
List Your Business in Local Directories
Along with Google My Business, there are various online directories and citation sources where you can list your business. This includes directories such as Yellow Pages, Yelp, and Angie’s List. Listing your business in these directories can be useful for helping your business show up in more local search results.
Optimize Your Website for Local Searches
It’s crucial to ensure that your website is optimized for local searches. To do this, ensure that your city or region is included in your website’s content and meta tags. This will help search engines understand that your website is relevant to local searches. You can also create location-specific webpages to target certain areas – a useful option if you want to show up in local search results for more than one target keyword. If you’re not sure where to start, find a good digital marketing company that specializes in construction SEO.
Use Local Keywords
Keywords are a crucial component of SEO, so it’s no surprise that using local keywords in your website’s content and meta tags is an ideal way to show up in more local search results and attract local clients. Use keywords that include your city or region along with keywords related to your industry and searches.
Build Local Links
Backlinks are still an important aspect of SEO, but it’s important to build relevant, high-quality links. When you build links back to your business’s website from other local businesses and organizations, this can help to improve your local search result visibility. You can do this through collaborations with other local businesses, sponsoring local events, or supporting local charities. You may also want to do something newsworthy, to get a link from a local news site.
Encourage Customer Reviews
Online reviews can also boost your local SEO. Encourage satisfied customers to leave reviews on your Google My Business listing and any other online directories that your business is listed in. Positive GMB reviews can help to improve your local search engine ranking and attract more local clients, since they provide powerful social proof.
Local SEO is an essential strategy for construction companies looking to attract more local clients. By optimizing your online presence and website for local searches, you can improve your ranking and start reaching more potential customers in your area.