Digital Marketing Education Technology

Most important components of Digital Marketing

Digital marketing embodies several concepts under its fold. Let’s take a look at some of the important components of digital marketing and understand what they are about;


SEO stands for search engine optimization. It talks about several tools and techniques that you can employ to rank your website higher on the search engine’s results. It is different from paid promotions where you pay money to rank your website higher. These are organic measures that make your website friendlier and more receptive to the search engine’s standards. Implementing SEO effectively can increase your website’s reach manifold. Any digital agency in Thailand will vouch for it.


PPC means pay-per-click. It is an in online marketing and advertising model where the advertiser pays an agreed-upon fee every time someone clicks on the ad. It is a form of paid advertising where you buy customers as opposed to having them organically. These ads are placed on websites/blogs that have huge public traffic and their niche relates to your products. The advertisers or pay per click agency bid for ad placement.

Web design:

Web design means how your website would look after completion. But it is more than just aesthetics. The web design should be user-friendly, simple, easy to understand, and practical. It should also reflect the nature and theme of the business. For example, the website of an arts academy should be colorful and artistic. It is an introduction of your business to the potential customer so it should be inviting, captivating, and functional.

Web development:

Web development is making your website ready for the internet. While web design is what you see on your computer screens, what goes on behind the scenes to make it happen is what web development is all about. Web developers use a variety of coding instructions and programming languages to make a website. These instructions work together to present an immersive experience to the user of the website. Web development also involves regular maintenance of the website and troubleshooting, if any.

 Graphic design:

Graphic design is the use of images, iconography, designs, patterns, colors, etc. to make your website appealing to the user. Graphic design also weighs in during SEO. It also affects the loading speed of your website and keeps the viewer engaged.

Video marketing:

Video marketing is making a short clip about your product or service and posting it on your website, social media, or YouTube channel. It can be very helpful in promoting your product as the visual appeal of a moving image is more than a static one. Videos have to be short and they may not be in real-life. You can use animation or a combo of real-life and animation. Product tutorials are an example of video marketing.

Social media marketing:

Social media marketing is promoting your products on various social media platforms. You can use images, videos, texts, or a combination of all to promote your business. Social medial marketing can be both of an organic or paid nature. Thanks to the immense reach of social media; social media marketing is the buzzword these days. That is why digital agency in Bangkok, Thailand is big business now.

Ibex Media group:

If you are looking for a Digital Agency in Bangkok, Thailand, look no further than Ibex Media Group. It provides all the services that are expected of a top social media agency service in Bangkok, Thailand. Try us and you will understand the difference.