{"id":1614,"date":"2020-11-04T08:24:51","date_gmt":"2020-11-04T08:24:51","guid":{"rendered":"https:\/\/www.act4apps.org\/?p=1614"},"modified":"2020-11-04T08:24:55","modified_gmt":"2020-11-04T08:24:55","slug":"an-old-school-marketing-tactic-that-is-cool-again","status":"publish","type":"post","link":"https:\/\/www.act4apps.org\/an-old-school-marketing-tactic-that-is-cool-again\/","title":{"rendered":"An Old-School Marketing Tactic That Is Cool Again"},"content":{"rendered":"
Old-School Marketing Tactic<\/p><\/div>\n
The world is moving further and forward with technological advancement. But some traditional and low key things that were considered to be old school now have become cool things again. Just think of music, everyone wanted it to be digital. But now there is a bunch of audiophiles that prefer to listen to vinyl music.<\/p>\n
The same is the case in marketing, some old school techniques have now become cutting edge techniques to generate leads. Direct mail is one of those old school marketing tactics that has become cool again. Let us have a look at this marketing tactic and how we can use it in a better way in the modern world.<\/p>\n
Direct mail was a marketing tool that was used to generate leads for information about various products. Brochures, direct mail letters, marketing collateral helped businesses to generate revenue of millions of dollars in the past.<\/p>\n
As it is a cool marketing tactic again, so to understand it better let us have a look at the three most important variables of direct mail.<\/p>\n
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The List:<\/h2>\n<\/li>\n<\/ol>\n
The list that you choose to deliver direct mails is the most important thing. It comprises of the target audience and your potential customer. How to find the right list is an important question and we will have a look at its detailed answer later in the article.<\/p>\n