ByteDance, a Beijing-based software startup, launched TikTok in 2017. It’s a video-sharing social media app and has swiftly gained global appeal.
In August of 2018, the site, which was especially popular in the United States for lip-synced short films, was combined with TikTok.
TikTok not only solidified its worldwide audience after the purchase but also faced an increase in first-time installations by almost 400 percent year over year, reaching 740 million new users in 2021. So there is fierce competition between TikTok and Instagram to gain users’ attention, especially those who are interested in video marketing.
If you want to build your brand on this platform, you must know that you’ll face many competitors. That’s why many newcomers try to acquire free accounts or even use online marketplaces to pay and gain a well-engaged account.
If you want to avoid buying TikTok accounts, you need to think of improving your performance to outcompete them.
One of the most important matters in this regard is your mastery of video creation and edition. For example, knowing video size limitations and other characteristics can really help you to make your videos more professional and attract more audiences.
This will definitely boost your video marketing campaigns leading to more sales. Here is what you need to know about the TikTok video size.
Which dimension is good on TikTok: portrait or landscape?
TikTok video dimensions should be 1080×1920.
TikTok videos can be uploaded in portrait mode or landscape mode. Ideally, it’s common to create a video that is viewed in portrait orientation.
All social platforms provide vertical video. They improve consumption. This is what every TikTok account holder wants to ensure that the platform’s algorithms work in your favor.
TikTok will automatically optimize the content for your portrait view as more content is shot using your smartphone. However, if you switch to landscape mode, you must record in landscape mode or upload landscape mode video to your platform.
On the other hand, TikTok has a video mode button that appears when you upload a video.
What is the maximum video size on TikTok?
Have you ever wondered what the maximum video file size you can upload to TikTok? The answer can make you tilt your head. This app is available for iOS and Android, and the maximum file size varies.
Upload videos from your Android phone to TikTok, and you can move all 72MB to the cloud. If you’re an Apple iPhone user, that number is just over four times higher. iOS users can upload up to 287.6MB.
If you’re a creator, you’ve definitely experienced a pre-recording pause and a moment right after you created something. These bits should not be included in the published content.
The maximum file size varies between iOS and Android users, but TikTok’s trimming tools can help you find and trim what shouldn’t appear when sharing content with the world.
You must consider the video size when making your video content. Fortunately, many editing tools for TikTok videos help you make your favorite TikTok video without exceeding the maximum size.
How long is the TikTok video?
Initially, TikTok users were just allowed to upload 15-second clips, which were really short. These limitations wouldn’t allow many users to show their ability in video marketing.
After a while, the platform increased the limitation to 60-second clips. Again, after users’ interest in this increased, they decided to increase the limit to 3 minutes. Fortunately, this wasn’t the end, and currently, you can have a range of 15 seconds to 10 minutes in video creation.
This is a step up from the 15 and 60-second recording windows and can also be considered gambling. Engagement is an important indicator on all social media platforms.
When TikTok introduced the 15-second video, it proved to be possible with a strong total playtime and number of video completions in a short time frame.
We assume that the equal applies to 60-second movies, and we’re searching ahead to what 10-minute movies will show.
10 mins will imply that the creators will produce extra thrilling and enjoyable content material to engage visitors.
Overall, since 2016, the platform has gradually increased its limitation on the maximum length of videos.
This shows that TikTok knows how important to gain the attention of as many users as possible.
When they offer various video lengths, they’re actually letting creators target a wider range of audiences. So it’s not difficult to anticipate that there will be more increase in the length of videos allowed on TikTok.
TikTok Video Ads Tips
TikTok Ads was officially released in 2019. This was one of the most anticipated opportunities for brands looking to leverage demographics aged 13-40.
The platform has introduced a collection of advertising solutions. They can help you target a specific group of users, narrowing down the people you’re attracting to and raising awareness or narrowing down the people who sell.
With the introduction of TikTok advertising, creating content that hits all of the appropriate notes became critical. The recommended practices listed below will assist you in creating excellent TikTok videos utilizing the TikTok video size parameters listed above.
Let’s dissect TikTok ad kinds before we get into our top suggestions.
TikTok Video Ads Types
Standard and News Feed App Series Video Ads are available on TikTok. Differentiating ad kinds is based on a variety of factors.
Here’s a breakdown of each:
- Standard Ads: TikTok in-feed ad
- News Feed App Series Video Ads
- BuzzVideo in-feed ad
- BuzzVideo details page ad
- BuzzVideo story ad
- TopBuzz in-feed ad
- TopBuzz details page ad
- Babe in-feed ad
- Babe details page ad
Other characteristics of Standard and News Feed Ads
Here are some other aspects of advertisements on TikTok:
- Standard Ads: 9:16, 1:1, or 16:9
- News Feed App Series Video Ads: 16:9 or 1:1
- Standard Ads: Resolution must be ≥540*960px, ≥640*640px, or ≥960*540px.
- News Feed App Series Video Ads: No restrictions. We suggest a resolution ≥720*1280px, ≥640*640px, or ≥1280*720px.
- Standard Ads: .mp4, .mov, .mpeg, .3gp, or .avi
- News Feed App Series Video Ads: .mp4, .mov, .mpeg, .3gp, or .gif
- Standard Ads: 5-60s allowed. We suggest short videos of 9-15s.
- News Feed App Series Video Ads: No limitation. We suggest short videos of the 5-60s.
TikTok is a great channel to reach out to youngsters and Gen Z, but you need to master the technical aspects of the platform. TikTok video size is an important factor you have to consider when creating and posting your videos. Try to learn video editing tools carefully to be able to improve your video marketing performance.