What does the commercial printing market news predict for the next 5 years (Global Printing Industry Speculations for 2020 to 2025)

In 2019, the Global Commercial Printing Market was evaluated at US$ 400.46 billion and was predicted to grow to as much as US$ 460.28 billion by 2025, registering a CAGR of 2.24% in the next 5 years. According to the latest commercial printing market news predictions by Business Wire, it is set to show incredible growth until 2025. Rising applications, as well as technological development, are set to boost worldwide demand.

In addition, short-term production demand for books, brochures, catalogues, and other similar commercial printed products is also growing swiftly. The direct mail technique, which conventionally was used to send the same message to multiple customers, is expected to rise by 72% globally. Increasing numbers of corporations are choosing this comparatively budget-friendly marketing technique to maintain their brand image and serve their customers efficiently. This technique is expected to show a rising demand in the near future.

Highlights of factors that are contributing to the growth in the commercial printing market

Check out some of the highlighting points in the current commercial printing market news, which forecast increasing demand for printed material:

1 – Demand for promotional materials is growing

There has been a significant rise in demand for conventional promotional material from the food & beverage and retail industry. Print advertising is among the major driving commercial promotional activities that are set to boost the commercial printing market. The retail industry, which has identified its target market with more precision, is increasingly using print advertising as part of its comprehensive marketing tactics. In addition, a worldwide poll by Adobe of 1,250 consumers in the US shows that online/digital promotion strategies are failing to meet the predicted results as far as audience interest is concerned. It showed that conventional print advertising still dominates when it comes to capturing consumer’s attention.

2 – Demand for conventional print advertising is on the rise

The “Food & Wine” magazine, one of the most prominent publications in the US, has reported an impressive rise in demand for printed advertising. The publication disclosed that its April 2020 California Wine print issue attracted numerous new advertisers, including Ford, Silversea Cruise, LG Signature, St. Regis, Sub Zero, and Raymond James among others. The magazine reported that its revenue from print advertisements increased by 18%, between the months of January and April 2020 as compared to the same period from last year.

3 – Eco-friendly printing practices is boosting commercial print advertising

With the introduction of eco-friendly printing techniques, the printing industry’s impact on the environment has reduced drastically. This has helped to boost the commercial printing market immensely. The commercial printing industry is steadily transferring to the use of sustainable systems, activities, and processes which take into consideration its impact on the environment, thus helping to promote its image as an eco-friendly promotional technique. Some of the innovative eco-friendly technology being used in the commercial printing industry includes the use of vegetable inks, which are made from natural vegetable oils. Although this ink takes a longer time to dry, its performance is significantly better as far as reducing the amount of VOCs is concerned. Vegetable oil-based inks release about 2-4 % of VOC, which is remarkably less as compared to the emission from solvent-based inks.

4 – Recycled materials are becoming more popular

Numerous commercial printing companies are shifting to recycled paper for their printing processes. Verso Corporation introduced Velocity in March 2020 which is a coated value web paper and is considered to be excellent for a variety of commercial web offset printing processes, such as catalogs, magazines, direct mail, lightweight mail, and even high-end retail inserts. Velocity is being used widely along with other recycled content and FSC printing paper which are eco-friendly and highly sustainable for the environment.

5 – COVID-19 pandemic has affected the commercial printing industry too

As with any other industry, the ongoing global COVID-19 crisis has affected the commercial printing and paper industry too. According to a report by Heidelberg on the present state of the global print industry, the COVID-19 pandemic caused the Chinese print industry to fall by an astonishing 80%, as compared to normal production volume. However, with the lockdown restrictions in place, the commercial and packaging/labeling industries are on the path to recovery and are expected to reach last year’s normal production volume soon. In contrast, the COVID-19 pandemic raised the demand for corona-virus related signage from retailers which helped boost the production of the global printing industry too. In addition, the demand for alternate printing materials, such as plexi-glass shields, has also increased in the COVID-19 era.

These incredible factors are the main driving points for the rising demand in the global printing market, according to several prominent commercial printing market news updates.