The introductory meeting with your hired SEO agency is always thrilling because you have lots of expectations from them. You have confidence that your business will be able to scale to the next level because of your decision to hire an SEO agency’s services. Here are some of the things you should expect from a local SEO marketing company;
Background research on your business and Target Audience
The first thing that an outstanding digital marketing agency ought to do is learn everything that they need to know about your business. They need to find out what service or goods that you provide in your business. The SEO agency will also need to know which areas you conduct business in, and be well knowledgeable about your competitors.
Most importantly, what an SEO agency needs to identify is your target audience.
The best type of marketing can be done when you fully understand your customer. They want to know things like how old they are, where they like to hang out, what type of problems they face, and many other demographic and interest-related determinants.
If we sell walking sticks, we don’t want to be targeting 15-year-olds on Snapchat. Learning more about our audience will give us a better ability to deliver content with the right context for our target audience.
Audit Your Business Website
The next step is to do an audit of your current website. A good SEO company should be asking questions about your site like:
Does it have the right messaging that we are trying to relay to our customers?
Does it convey trust, does it have calls to action in the right places?
These design issues can make or break a business, so it is important that we find them out immediately.
A great digital marketing agency should also pay extra care in understanding you as a business owner, and what distinguishes you and your business from your competitors. This is called a unique selling position, and this is to make sure whatever makes you the best at what you do, is depicted on your webpage.
Improve Your On-Page SEO
The digital marketing agency should spend a reasonable amount of time on keyword research. They should learn about what has been an easier chance to rank, as well as what are the biggest money keywords for the business itself.
They should make sure that they are targeting these keywords within their title tags, contents, and internal links. Having proper internal links can make an enormous difference with the search engines.
You are suggesting extra content within your site for readers to gain more knowledge of your value, so it helps your user while at the same time sending good signals to Google by increasing the amount of time the user stays on your site.
Outline a Clear and Concise Strategy
Any “expert” SEO company that’s not capable of explaining their strategy for your business in a few simple, concise points so that a toddler could understand it, should probably not be handling your SEO business.
You want to make sure that you take the time to understand how the SEO strategies of the agency you choose blend well with your business goals and marketing goals.
The last thing you should do is hire an agency that claims to be a Top SEO Company but can’t even tell you the first thing about their strategies and methods. Secret sauce or not, they should be able to define a strategy for your business and summarize what to expect from their agency from day 1 to completion of your business deal.
In-depth research on the Competitive Edges and content gaps
A credible SEO company will always go above and beyond its realm of operation and spill over into your content marketing strategy. This implies that a reasonable SEO company should not only be able to help you improve your site, but find mishaps in your competitor’s sites in order to help you make the best strategic positioning with your content moving forward.
What this implies is, they should be always finding new and old content that your competitors are producing in your space that is performing well, and also pieces that are not doing so well. Over time, this will give you and your team a much better understanding of how SEO and content come together. It will also give you a competitive edge in your niche because you will understand what it takes to make great content that ranks well for important search terms in your industry.
In conclusion, reliable SEO companies always find ways to integrate themselves into your existing team and help you succeed with as little friction as possible.