One of the age-old questions of business is how do you attract customers. It is also one of the most frustrating parts of owning a business. Its common sense that any business needs a steady stream of customers to survive. They are the lifeblood of your business. What’s the secret? What does that secret guidebook of business success say about it? The answer is marketing and advertising.
So the next logical question is, how do you successfully market and advertise your business. Luckily for you, we have the answer. You can use many different techniques to gain new customers, but we will only be focusing on smart strategies. These techniques will require the least effort for the most results.
Following are some of our tried and tested techniques on luring people into becoming your customer and staying that way:
Have A Strong Online Presence
A strong online presence is a must-have for all businesses nowadays. The most important thing is to have a good website. What I mean by good is that the website should reflect your business strategy. It should be visually appealing and easy to navigate and use. It would help if you also focused on social media sites such as Facebook and Instagram. Most users find businesses through google. You can use Google’s marketing tools to divert more traffic to your company and gain attraction.
You don’t just want new visitors on your website. What you’re angling for are new customers. Email marketing is the best thing for that. People might be unwilling to share their email, but if you give them an incentive like a lead magnet, they might change their minds. Check out some of the best lead magnet ideas to try today and bring more customers. The best thing about this is that you will be doing your customers a favor by providing them with valuable resources, free of cost. So, they might feel obligated to you. You can also use the email to send your latest catalogs or updates to attract the customers. Track an old customer’s buyers history to send them updates of things they might be interested in to increase a sale’s chances.
Start A Blog And Post On Forums
Blogs are great for increasing customer knowledge. You can showcase important announcements on your blog. Using a storytelling style while posting will increase interest. You can also ask famous people in your industry to guest post on your blog. It will also increase your visibility. Another way to improve authority is to contribute to online forums and answer questions. Just make sure you update both of them consistently.
Know Your Customer Base
Identify who you want to sell your product to. Think about who you want to attract to your business. Every business has a market. Identify yours and then customize your strategies according to the customer base. Create a buyer persona to get a clear picture of the type of customer you might want to attract, or you will attract. Imagine this. Your business is entering a foreign market. You create a catchy slogan in English. Great right? Well, not if your motto translates into something off-putting in the native language. It shows just how important it is to cover all your bases when understanding your audience.
Foster Trust And Loyalty
Usually, people trust their peers to recommend suitable products to them. But people only recommend those brands to others who are trustworthy. According to research, the stakes are high since a dissatisfied customer might tell 20 other people about their bad experience. Satisfied customers will bring new customers. Introducing a referral program might give them an added incentive to refer your product to their friends. Customers also care about whether you fulfill your promises made to them or not. The biggest reason for customers switching to competitors is that a business did not deliver on its promise. So never try to over-promise your results. When a customer feels heard, it also increases trust and loyalty. Addressing customer concerns and focusing on their feedback is a crucial stone of good marketing. It’s also only good business sense. Introduce customer surveys and feedbacks and then address the weaknesses identified. Loyalty programs for old customers is also a great way to ensure repeat customers.
Host Events And Webinars
Webinars help increase your authority in the market. Host webinars on important and confusing things related to your business to improve customer’s understanding. Hosting local events also helps put you on the map. People usually like companies that promote and support local communities. It will raise your profile and attract customers.
It might seem not easy at first, but incorporating these simple techniques will be a significant help. The golden rule of marketing is always to give the customer what they want. Always keep this in mind and make marketing plans accordingly. Your project will also depend on what your goal is. If you’re going to attract new customers, you must focus on increasing your visibility. If you want to retain customers, focus on your customer profile.