Just about everyone is on social media for one reason or another. Whether you keep in touch with your family on Facebook, send silly pics to your friends on Snapchat, talk with clients through Twitter, or show off a fresh fit on the ‘Gram’, it’s a popular way to communicate. When it comes to marketing your company on the internet, one of the most important factors is the visual elements used.
Most people scrolling through their favorite apps don’t want to stop and read a long post, but they will if you add an eye-catching photo along with your message. Let’s talk about why you want to incorporate visual content and why it’s so popular with running a business online.
Why You Should Use Visual Content in Social Media Marketing
So, why is visual content a must with online marketing? More and more people are spending time on their phones and computers. Let’s say you run a small business selling jewelry. If you have low-quality photos throughout your Instagram feed, you’re likely not going to get much business through that account. It’s crucial to use high-quality and trending photos, videos, and graphics in order to gain more traffic.
The more engagement and traffic you have on your company’s online accounts, the more likely you are to make more money. Businesses like smalllikes.com is a great example of how you can improve your presence on social media by offering affordable batches of small Instagram likes. If you’re just getting started using social media, this can be a great way to grow your account without breaking the bank.
There is a lot more psychology behind marketing than most people realize and knowing how to use that to your advantage will drastically make a difference to your social media presence. Take a look at why you want to use this marketing technique to your advantage and how you can do that with the ever-changing online world.
Use Visuals with Every Post
There’s no denying that humans are naturally drawn to things by sight. You’ll find that most enjoy watching a movie over reading a book. Studies have found that information will be retained 65% more if it’s shown through visual content. Because our brains can only process so much at a time, it’s easy to grab an audience’s attention by using photos, videos, and fun graphics.
People using social media are much more likely to engage with images and graphics versus plain color blocks or text-only posts. What about websites like Twitter that are known for text posts? Well, you’ll be surprised to find out that tweets with images attached get 150% more retweets than ones that don’t.
In the same way that using agencies to get small batches of Instagram likes is great for boosting engagement, so is using visually-pleasing images and videos. Even a simple blog post can gain 37% more engagement when there are high-quality photographs used.
Speaking of boosting engagement, have you ever wanted to go viral online? If you’re a company selling a service or product, going viral can bring in a massive influx in sales. When was the last time you saw something go viral that didn’t involve some sort of photo, video, or graphic? Likely never.
Once people hear that using beautiful photos can improve their presence online, that’s what they’ll stick to. While there’s nothing wrong with that, incorporating videos can make you stand out from the rest. A study found that in 2019, 80% of the traffic on the internet was from videos!
Marketing is key for those selling products and creating an entertaining or funny how-to video for whatever you’re selling is exactly how you can use the content the right way. It’s said that 64% of consumers are more likely to buy a product after watching a product video. Facebook recently stated that it’s 2.7 billion users watch eight billion videos per day, including live streams.
If that doesn’t convince you to start incorporating videos into your next campaign, I’m not sure what will.
How Can You Utilize Visual Content in Social Media Marketing?
Know that you know how essential it is to use graphics as much as possible, how on earth do you go about doing it? Here are a few of the top ways that others have shown that the demand for visual content is exactly what everyone should be using.
- Make your posts unique and eccentric by showing who your brand is, what you believe in, and what you have to offer.
- Don’t be afraid to get provocative in an appropriate way in order to stand out.
- Have fun making the content and make sure it’s fun for those consuming it.
- Add in a bit of mystery for things like launches and new services. This will draw people in and is often done through guessing games which can improve engagement.
- Tug at your audience’s heartstrings. Bringing an emotional aspect into a video or photo is something people have been using in marketing for decades.
There’s no denying that running multiple accounts on Instagram or Twitter is practically a full-time job. By using visual content to your advantage, you’re actually reducing your workload. High-quality photos, engaging videos, and interactive graphics bring traffic to you. It doesn’t matter if you just want to get Instagram famous or if you’re running an entire company. Use these efficient and easy-to-apply tips to improve your online presence without breaking the bank.