Marketing has evolved rapidly in recent years and one of the most important platforms for marketing your products or services is Google Ads. We all know Google to be the powerful search marketing platform and Google Ads is essentially the Pay Per Click (PPC) platform for Google that allows customers to advertise on the web.
With Google being a search engine powerhouse, you will not only be advertising to millions of visitors, but it is also an excellent way to generate brand awareness, increase visibility of your website, generate revenue and more.
What are the types of Google Ads?
There are mainly three different types of Google Ads:
With this type of Google Ad, marketers can run text advertisements across Google. These ads will be shown to individuals that are searching for that particular item or product.
For example, if you are selling sports attire and wanted to run a search campaign for a specific item, such as sports tights, the search campaign would target users searching for exercise gear or something related to sports tights.
With a display campaign, Google partners with other websites to showcase advertisements all over the internet. It could appear on a sidebar, at the top of a webpage or even as an advertisement before a YouTube video.
There are different types of display advertisements ranging from a video, to a static image, GIF and more.
Are Google Ads effective?
Google Ads are incredibly effective and have been gaining popularity in recent years as it’s not only easy to use, but reaches a wide audience relatively quickly. You can also set the budget that you would like to start with, and you can optimise your Google Ads campaign depending on what is working and what isn’t.
If you aren’t sure where to start, you can always seek the help of Google Ads specialists. These experts can help you with running your ads and will provide you with any insights or reports that you’d like.
What are the advantages of Google Ads?
Other than increasing revenue and visibility, Google Ads can also help with the following:
Increasing leads and customers
You can use Google Ads for lead generation purposes and it’s exceptionally effective as the leads have the potential to be extremely targeted and qualified.
With proper optimization, you have the opportunity to receive a high return on investment that you may not see with other marketing strategies.
Learn more about the market
With Google Ads, you can get data on keywords that your customers are using to find your website, their location, devices that they are currently using and so much more.
Discover Google Ads
If you haven’t started incorporating Google Ads into your marketing strategy, now’s a good time to start. By not using Google Ads, you’re not only missing out on plenty of potential revenue, but with Google Ads you can also learn more about potential customers and increase overall visibility of your brand.