It is very common to hear that web development is only responsible for choosing the colors of a website and increasing its attractiveness, but this is not the case. Web design is a powerful and effective marketing tool. Why? We explain it for you below.
It’s a fact that society is constantly changing. Without our noticing it at each moment, new technologies and advertising and marketing strategies appear that change our habits and behaviors. As well as, one of the inventions that have revolutionized the landscape is the net, and with it, web design, vital for online communication.
Web Development and New World
In this new digital world, the manner in which we connect to our clients has been completely transformed: the technologies and supports with which we can access them have multiplied.
The network has put an end to geographical barriers and we can perfectly maintain real-time contact with clients or businesses located in the other part of the world. For many companies, the custom web development firm is very easy task.
When creating our website there are many factors that we must take into account, since due to the massive amount of information that the network comprises, with no excellent digital marketing strategy and good development and web design it would be impossible for our customers.
What is web development?
It is a really common question that many peoples ask themselves because it affects both digital marketing and web development.
What exactly? Web development is that activity that plans, designs, implements, and maintains web pages. Consider different aspects such as:
- Graphic web design
- Interface design
- User experience
- Interactivity with users
- Information architecture
- Loading speed
Search engine optimization
Many times we tend to think that with developing a simple web page what’s already done, our clients will see it, they will know how to handle themselves flawlessly through the various sections or that Google will place it on the first pages of the search engines. But this isn’t so, and that is where web design makes sense in your marketing strategy.
Why is Web Design important in your marketing strategy?
Is the first impression we give so relevant? The answer is yes. Scientists estimate that only a second is enough to create that first impression. On the net, the website is the cover letter, so it is vitally important that you convey our philosophy, values, history, and services through graphic elements. How do we achieve this?
The designer must know the fundamental elements of the plan, the psychology of all the colors, the value of the shapes, the textures, and the significance of the fonts. The correct organization of those graphic elements adds significance to our website, managing to transmit your message to visitors, and consolidating a favorable picture.
Improves user experience
One of your customers visits your page, what next? The consumer experience is of vital importance since it’s among the main factors which influence the purchase decision. The web designer is in charge of the task so that users are satisfied and comfortable on your internet site.
A web page must be intuitive, that is, the user must know at all times where they are and how to easily access what they are searching for. Another aspect that we have to consider is to provide our users with a clear and simple design, noise and clutter will keep your potential clients off!
Sometimes, less is more. In this section, Web Design has to create a visual hierarchy, to guide the attention of our customers to the content we desire. Without a doubt, a clear marketing strategy to satisfy our objectives.
Target Audience Or Goal
As we know, the entire marketing strategy is focused on a target audience or goal, how we managed to find us? Due to the enormous amount of information found on the world wide web, we have to position our website and this is where SEO becomes significant.
The web designer is in charge of optimizing the content of our page in the search engines so the users interested in our services find us one of the initial results and so, attract them to our website.
Communication with our customers
Web design gives you a plus of communicating with your customers through a personalized contact page, that is, designing a section where they can discover useful information such as mobile phone, email, address, or even a Chat service.
Keep update with the requirements of Google’s algorithms.
Google continually changes its algorithms, an estimated 500 times a year. Among its updates, it penalizes and rewards websites that meet their requirements, in other words, if our page doesn’t meet these requirements, it won’t appear in search engines.
The way to avoid this? Web designers are current with all the news and adapt each web page to the new requirements, by way of example, an adaptation of web pages to mobile terminals (Responsive Design), meta tags, or loading speed.
Web Development and Marketing Strategy
As we can see, web design is not something parallel to your marketing strategy. It not only deals with choosing the colors that best match our page, but it’s a much more complex activity.
So, you should pay close attention to web design in your marketing strategy, as it’s a tool that will provide you with solutions and effectiveness.
This practice is essential. And you, do you have your website adapted to the requirements of Google and your clients? We hope so, otherwise, you should start working on them.