Among the more than 3 billion users of social media, there are more than one and a half billion people who use it to search for and buy products online. With this steady rise in users, social media marketing has emerged as the fastest path to the success of online brands. So, if you do not use social media accounts to promote your business, then you are missing a distinct opportunity that has a great impact on the success rate of your project. But what are the skills that enable you to professionally manage social media accounts?
What is managing social media accounts?
Social media accounts management is the process of scheduling, figuring out and sharing various content on different social networks such as: Facebook, Instagram, and others. Provided that its objectives are consistent with the main objectives of the project. With the aim of introducing the target audience to the brand, providing new perspectives that help develop and promote content, and increase sales.
The management of social networks requires a number of basic tasks:
Create accounts bearing the brand name on various social networks, and work to develop these accounts, and clarify the purpose of their creation by adding project details in a clear and understandable way to the target audience. And you can also have more followers, likes and so on at socialgreg.
Setting up promotional plans that positively affect account access to more customers; What helps achieve the goal of its creation.
What are the skills of managing social networks?
The tasks of managing social networks require that the person responsible for them be distinguished. He must have an innovative creative mindset, who can present ideas in distinctive ways, and has a scientific curiosity that drives him to continuous learning, research in his field of work, and following up on the latest developments in him in order to develop his performance, and he can adapt to work pressure according to his requirements at any time. Social media management skills are varied, but the most prominent are:
Develop a strategic plan.
Strategic planning is building a practical vision for the project by defining what the work aims to do according to priority, determining the steps and procedures that must be taken, and knowing the means and factors that help to achieve these goals on the communication sites. Social media managers need to be able to analyze goals in detail and evaluate them, in terms of feasibility.
Then develop a realistic action plan that takes into account several factors, such as: operational and advertising costs, the specified period of time, and the extent to which it is consistent with achieving the target purpose. So you have to define the goal of creating social media accounts, and selections must be well-known platforms and have a large audience in order to bring you the greatest success rates.
After determining the goal, the target customer must be determined, which is the customer with whom the provided content is appropriate in terms of language, age, job, interests and goals, as many account managers have failed because of randomly targeting customers, which led to the appearance of the content for clients that are not targeted by it. Then comes the role of the presented content, which must be attractive and distinctive, written in a distinctive and attractive unconventional format.
For content to be successful, one must know when to post, and choose when to interact with people on platforms.
Development of social media accounts.
The development of social media accounts is intended to be set up in an integrated manner and to provide distinct and clear content to the target audience. With the aim of interaction and the appearance of the services provided to the largest number of people. Adding all the required data is the first step in the development of the account, this data includes: the name of the project, its classification, adding an accurate description of the goals of the page, the inclusion of external communication means, and the link between pages and each other by adding buttons to move between the different sites from one account to the other account.
The unconventional method is what makes the account more attractive to customers, and this will only happen by providing distinctive content in an unconventional manner. The content should be highlighting the keywords in the product description; To facilitate his access to the public.
Interactive content is the most attractive content, so the account must be developed by offering different ideas to customers such as: organizing contests with prizes from your brand’s products.