If you have not delved into the video marketing world yet, now is the time. Experts say, “videos will represent around 82% of the total online content by 2022”. Ideally, people view around 1 billion hours of video every day on YouTube. Try imagining how effective video marketing can be to boost your business!
However, businesses that are yet deprived of the video marketing benefits may ask, “what are the advantages of video marketing and how to get started?”
How to start video marketing?
Now that you know how infectious and effective video marketing can be to grow your business, it is time to talk about the step by step guide to help you start a successful video marketing campaign.
Step 1: Define your target audience:
Before you jump into creating your video, you need to figure out who will watch it out. Thus, make sure to choose your target audience first before producing a video. Once you know who the viewers of your video are, you can easily craft the format, message, text, and graphic to meet the needs of your audience.
Step 2: Identify what you want to achieve:
What is the purpose of your video? Do you aim to increase sales, create awareness, want people to subscribe to your mailing list, or anything else?
Be clear about what you want to achieve through your video creation because every decision should complement your goal.
Step 3: Chalk out a budget plan:
Budget is indeed a prime factor while creating a video. Thus, before you start being creative, it is wise to define your budget first.
- Can you afford a professional promo video maker, editor or videographer?
- Do you have adequate money to buy or hire professional equipment or a studio?
- Have you set aside a certain amount for the travel cost required to shoot your video?
Have a clear approach to your financial limitations and opportunities.
Step 4: Choose a video format:
Now that you have defined your audience and identified your goal and budget, it is time to choose a video type and come up with a video marketing idea. Make sure to choose a video format that can best suit your goal and entice your audience.
For instance, if you are targeting customers’ footfall for a 24-hours flash sale, attract the audience through Facebook Live or Instagram Stories with a ‘Swipe-Up’ link. It will add a layer of urgency to your campaign.
Step 5: Make your video:
Now that you are all set with video basics, it is time to create your video.
If you are shooting with a smartphone, make sure to use a selfie-stick or tripod to avoid a shaky shot. Choose the rode microphone and essential audio equipment to make sure your target audience can hear your message loud and clear. Also, consider using a “3 Point Lighting” setup.
- Key light: It is the main source of illumination.
- Fill light: It does away with shadows.
- Back light: It gives separation and depth of the elements and the background.
Once you have shot your video footage, it is time to edit it. At this stage, you can add some video marketing tactics like a catchy title, engaging graphics, strong CTA, etc. to intrigue audiences. If you are not an expert at video editing, you can take the help of a professional ad maker to crop and craft a captivating video.
Step 6: Choose the channel to publish your video:
All your effort to create an engaging video will go in vain if you fail to post it on the right publishing platforms. Hence, you need to decide where you should publish your videos to drive the maximum number of viewers. It’s wise to start with one platform in mind and to repurpose it for other platforms in the future.
The most popular video publishing platforms are:
- Your Website
The platform you choose will significantly influence your video marketing goals.
Step 7: Follow the best SEO practices:
In fact, optimizing your video for all the search engines is the key to successful video marketing. Just like written content copies, make sure to stick to the competitive keywords while making your video. So, when you publish your video, make sure to follow the best SEO practices.
Step 9: Promote your video:
Consider promoting your video across all your social media accounts. Also, to gain an upper hand, you can consider promoting your video through email listings. For a successful video promotion, you need to boost your video engagement by requesting and thanking viewers to like, share and subscribe for your videos and channel respectively. Don’t forget to reply to commenters with the quick and relevant responses.
Step 10: Track the success of your video:
This step is vitally crucial. Without measuring the success of your video, there is no way to figure out whether or not your video is fulfilling its purpose and on what areas you need to work on to improve your future video marketing efforts. For instance, if you aim to create brand awareness, then likes, views, comments, shares, and subscribers can be the best way to measure your video’s success. Also, you need to find out how much of your video the average viewers watch and where they lose their attention.
For those who are wondering how to make money online, video marketing is the ultimate answer. There is a well said saying, “if a photo is worth a thousand words, a video is a library.” It simply means whoever does not use video marketing strategy will be at a big disadvantage. Thus, start using a video marketing strategy to boost your business now if not yet.