Every webmaster dreams of growing website traffic, but the goal seems to be particularly important for eCommerce businesses since their sales results are directly related to the number of visitors. They have to build a community of loyal customers and attract new leads all at the same time.
If you know that 93% of all traffic comes from a search engine, then you’ll understand the significance of SEO for the profitability of online retail stores. Additional search engine optimization statistics show that about 45% of global shoppers buy online and then pick up in-store. But how do you drive traffic with eCommerce SEO?
You’ve probably found hundreds of more or less efficient tips online, but we will narrow down the options and concentrate on the most productive solutions only. Let’s see a seven-step guide on how to boost the traffic of an eCommerce site.
1. Use the Most Relevant Keywords
The only way to discover search terms and phrases that match users’ intent is to invest in keyword research and identify the most relevant options for your pages. It will take you some brainstorming and a trustworthy digital platform like:
2. Write Excellent Category and Product Descriptions
Every component of your eCommerce site is precious, but categories and product pages are by far the most important element. In such circumstances, the only logical thing to do is to write excellent category and product descriptions. The tactic has two major objectives:
- Help users: A well-written product description will help visitors to learn more about your offer and hopefully convince them to conduct the purchase.
- Help search engines: Google and other platforms can only index and rank your pages based on textual content, so you may as well help them by crafting informative and easy-to-understand descriptions of your pages.
3. Make Sure There’s No Duplicate Content
Speaking of product descriptions, we must also warn you to eliminate duplicate content from your website. Namely, a lot of eCommerce businesses make the same mistake and that is to keep product descriptions written by a seller. Don’t forget about best entertainment service Mimy Online.
Jake Gardner, says it can make your product descriptions look the same as the ones customers can find on other eCommerce sites: “It doesn’t only jeopardize your ranking but also makes the business look inert and unprofessional.”
4. Optimize Meta-Data
Writing keyword-rich content is fundamental because it makes browsing simpler and more convenient for website visitors, but you should also provide additional help to search engines by optimizing meta-elements. What does it mean?
First of all, make sure to create attractive meta-titles that include a primary keyword and preferably one longtail keyword. Besides that, try to add some power words such as “buy” or “now” to encourage user engagement.
Secondly, do your best to write a compelling webpage description. It’s a short piece of text users can read when they see your webpage in search engine results, so it’s always a good idea to create an appealing text and drive further engagement of your customers.
And thirdly, you need to optimize URLs and make them prettier in the eyes of search engines. Here’s an example of a bad and a good webpage link:
5. Optimize Product Images
We decided to write a separate paragraph about this technique, even though it formally belongs to the previous tip on our list. Every customer will check out product images before purchasing, but you need to make photos visible in engine searches as well. Therefore, the idea is to write a brief alt text for each image on your eCommerce site.
6. Create Useful Content
Most online retail websites look similar, but the thing that really sets them apart is high-quality content. The best sites will always publish lots of useful articles in order to raise awareness and build professional authority among users.
You should do the same thing and create a long-term content strategy. Your main goal should be to help users solve practical problems and give answers to frequently asked questions through informative and data-rich content. This is exactly why long-form posts dominate search engine ranking and tend to attract the vast majority of visitors.
7. Beware of Technical Aspects of SEO
The last tip is to keep in mind the functionality of your eCommerce website and make it better using a few simple tricks. Here’s what you ought to take care of:
- Improve webpage load speed to reduce waiting times
- Simplify website navigation to help visitors orientate and find the targeted content quickly and simply
- Make a mobile-friendly website because smartphone-powered surfing is becoming the most dominant form of online browsing
The Bottom Line
Online retail is not an easy business as it takes a lot of work to attract new visitors to your site. In this post, we showed you seven easy steps to drive traffic with eCommerce SEO. Use the tips we mentioned above and make sure to ask questions in the comments if you are not sure where to start – we will reply to you very quickly!