Any user who is serious about their profile and image in social media knows that scheduling Instagram posts is very important because it determines our expert status and is a condition for effective communication with the community. IG post scheduler is necessary in order to schedule Instagram posts, the extensive reach is the need of many influencers. However, it all depends on whether you are serious about your presence on Instagram. Below you will learn some answers to the question: why is it worth planning, and why plan content in social media at all?
What are the benefits of scheduling Instagram posts?
A sense of control over the profile
You probably had had a situation more than once when you suddenly started to panic because you realized that you had not posted anything on your profile for a long time. You probably said then that the communities need to be reminded of themselves. After all, you’ve been building it for so long and painstakingly, and now you feel that you are neglecting it. It can’t be like that. Even if you’ve taken a break for a while, come back with a specific plan or carry on with what you’ve already started. How to do it?
Set your priorities again. Remind yourself why you are doing this. There are different reasons for running a business Instagram profile. For some, it will be a serious hobby (and here you can allow yourself to be spontaneous), and for others, the desire to cooperate with customers or create a brand in the online world. After all, you dream of becoming a significant influencer one day, so you should build an expert image. Nothing attracts people like a solid and stable personal brand. You want to take advantage of this and sell your product in the future. That’s what you need a content scheduler for.
You initiate activities
It doesn’t count on an accident, a smile of fate, or a sudden idea that you spontaneously implement. Thanks to this, you reduce stress and the associated question of what to do next. As the administrator of your own Instagram profile, you are responsible for it from start to finish. You manage what you want to publish. Take advantage of this opportunity. After all, no one will tell you what your brand should look like. You know it best. You can always create several ideas and choose the best one, or combine several at once. Find out what works. Eliminate the disadvantages.
Time-saving that is, learning to plan
Once you start building your schedule, you will quickly develop your strategy to achieve your goals. You will notice that not only are you better at managing your piling up tasks but that your daily life will also become more stable. It will be much more effective in managing your time, which will allow you to get more time off for other activities. After all, man does not live by work alone. Truth?
An effective way at this point is to create several thematic cycles that you will write out for each day of the week. Then you will be able to design an entire package of posts and schedule it for a longer period. So think about the topic you want to write about in the coming month, divide it into parts. You’ll quickly notice how interesting entries are made out of it, organized into a larger whole. Add a few more photos from one photo session, and you have the material ready for the coming weeks.
A higher value of your Instagram profile
When you act regularly, and with ideas, you gain significant importance in the community’s eyes and potential customers. This is one of the most critical factors in positioning your brand. When you are systematically present on your Instagram profile, you have no reason to complain about low statistics. You also give other users an excuse for frequent visits, reactions, comments. Nobody will visit you if your entries do not appear regularly. Others will lose interest in you. Remember that Instagram is a multi-million dollar community where everyone adds new content every day, and when you’re gone, you drop out of the game. You become invisible. You cease to exist in the consciousness of the community.
Always up-to-date information
When you plan something, try to use the calendar of holidays and current events. Your entries will then start to be “up to date.” The community will react because they will feel a certain closeness to the day. This is an excellent way to appear in a specific industry. Then you searched for unusual days, actions, and themed celebrations in the calendar. You gain a wider audience. So plan based on the season, and your content will undoubtedly be attractive. Searching for inspiration can turn out to be a huge inspiration. You will start to arrange the publication strategy even several weeks in advance, which will give you comfort and the opportunity to reflect on subsequent entries.
Psychology and motivation
Imagine a situation when you are having a bad day, you don’t feel like anything, everything hurts, and it is generally bad. Then you certainly don’t feel like thinking and creating. So a well-developed plan for publishing posts on your Instagram profile comes to your aid. You can also use the content planner, in which topics and issues have been previously written out. It is an invaluable tool in the work of any influencer (you can download it here along with other freebies – instructions on how to do it are available on the IG profile, so click on the photo).
The habit of planning will allow you to maintain your mental balance. When you look at what you’ve done before, you’ll realize how much you’ve achieved. It is a massive dose of motivation that will build your self-confidence.
A game of planning
You probably remember the times when colored pencils, markers, pens, and sticky notes reigned in your schoolbag. Everyone knows it well. You marked the most critical information in your notebook with these utensils. Now you can feel like a child again, buy it and start “painting” your notes like a diligent student. For those who prefer prefabs, I recommend a content planner for the next 30 days, with which you and your brand will feel safe.
Do you still have doubts why content planning is the essential thing in the life of an influencer? The answer is straightforward. By creating your calendar of posts, your actions are more effective, consistent, and the grid is more coherent and harmonious. Of course, not every situation is predictable. In all this planning of your posts, you also need to be spontaneous. Adapt your concept to the current conditions. If you do this, you will achieve much better results than you think.
However, if, after all, you do not have the desire or time to run an Instagram profile, but the topic is entirely unknown to you, I invite you to read the offer of running a business account or audit, thanks to which we will together establish a communication strategy for your brand.